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There are even status implications
in the type of ball at which a debutante is presented. As mentioned
in the previous article in this series, in Euro-American society,
there are two kinds of debuts, the mass debut and the private debut,
and each offers the opportunity for opulent display. Mass debuts
tend to be more common in New York; private debuts are more common
in Philadelphia and Boston. The mass debut is usually held at a
hotel or private club (as opposed to one's home) and the admission
costs are usually donated to a charity. For example, the Debutante
Cotillion and Christmas Ball benefits the New York Infirmary-Beekman
Downtown Hospital, whereas the Mayflower Ball benefits the Mayflower
Fund, which in turn benefits New York high school history students
(Barron, 30).
Although mass debuts tend to be marginally
less expensive than private debuts (at mass debuts, instead of arranging
the event oneself, one purchases "plates" for family and guests,
who may easily number in the double digits, and who consume food
and drink in the quadruple or quintuple dollar digits), this is
usually not a concern for those who participate in them. For debutantes,
a mass debut is sometimes preferred because it gives them a sense
of solidarity, and, from a personal anxiety standpoint, it diffuses
the social pressures and fears (of tripping over one's gown when
announced, wobbling during one's curtsy, etc.) that many of them
may feel. Mass debuts may also be preferred by parents, who seek
a public display of wealth. Guest lists
number into the thousands, and in the case of the International
Ball, which is held each year both in New York and in Vienna, the
debutantes, their families and guests may hail not only from different
states, but different countries. Thus the
International Ball offers the debutante a "coming out" on the grandest
scale—she comes out not only in American society, but
in European society as well. In addition, as mentioned earlier,
because the fees for many tables are paid by the corporations which
employ the parents of debutantes, the mass debut is also an opportunity
to demonstrate wealth not only among other families, but among competing
employers as well. Thus, for many families, the mass debut offers
much bang for the buck.
For other families, a private debut
is preferred. According to some, the private debut imparts a certain
snob appeal not present, or at least present to a much lesser degree,
in the mass debut. As one Philadelphia woman said, "[the mass debut
is] only for girls who can't afford to come out any other way" (Birmingham,
205). Although cost does not seem to be the main concern for those
families that opt for a mass debut, nonetheless, the
private debut can easily exceed the costs of its more public counterpart.
Forty years ago, Henry Ford 2d debuted his daughter, Charlotte,
at a private party held at the Country Club of Detroit. The estimated
cost, in 1959, was $250,000 (Barron, 30). Of course, the
private debut also has clout because it is private. Attendance
is by invitation only.
The tendency toward mass debuts in
extremely large, international cities, such as New York, contrasts
with the tendency toward private debuts in comparatively smaller
cities such as Philadelphia and Boston. Although Philadelphia and
Boston are both fair-sized cities, their approach to society seems
more insular than New York. Says one elite party-goer: "'For
inbred Yankees [...] publicized parties are in poor taste, and kind
of, well, disgusting. [...A] debut is a family tradition and, quite
frankly, no one else's business" (Barron, 33). In fact,
according to one report a "newcomer" whose family had only been
in Philadelphia since 1860, was given restricted permission to attend
one of Philadelphia's Assemblies "as an out of town guest"
(Birmingham, 205; emphasis mine). This "city versus country" contrast
was not lost on Veblen, who noted that in cities, where populations
are larger, denser and more transient, there is a greater need to
quickly and effectively demonstrate wealth and status through attendance
at parties (either as a host or as a guest)—the "normal standard
of conspicuous consumption [is pushed] to a higher point" (54).
In the country, however, time and gossip are sufficient vehicles
for transmitting the message of one's status:
Consumption
becomes a larger element in the standard of living in the city
than in the country. Among the country population its
place is to some extent taken by savings and home comforts known
through the medium of neighborhood gossip sufficiently to serve
the like general purpose of pecuniary repute (Veblen, 55).
Although today Philadelphia and Boston
can hardly be considered the "country," it seems that, at least
as far as the debutante tradition is concerned, they have maintained
past attitudes toward consumption perhaps to a greater degree than
one might find in New York.
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